Why It Pays To Lighten Up


The Levity Effect uses serious science to reveal the remarkable power of fun and humor in business: That leaders who are light-hearted earn more on average than their peers; that entertaining workplaces have more loyal employees and customers; and that employees who are considered humorous are vastly more likely to get promoted - especially to senior jobs.

The benefits of The Levity Effect are not conjecture but are built on extensive research and case studies from some of the world's most successful organizations. New York times bestselling authors Adrian Gostick and Scott Christopher provide powerful examples from Boeing, Nike, KPMG, Yamaha, Enterprise, Zappos and dozens of others, showing how lightening up can drive real business results. The book also outlines the extensive research into the subject - studies that cut against the grain of traditional business thinking - including compelling data from the Great Place to Work Institute's 1 million-person database, which reveals that "Great" companies consistently earn significantly higher marks for "fun."

The Levity Effect is for anyone who wants to build an engaging, productive work culture and a more successful career.

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