ROI

Social Media & Social Marketing ROI

Internal Resources

• social-media-marketing-campaigns
• social-shopping
• social media campaign
• campaign-learn-more
• social media

External Resources

• Measuring the ROI from social marketing
  • pronetadvertising Feb 5, 2007 … In most cases, the decisions that businesses make are based on the return on investment (ROI) they provide.
• How to Measure Social Media ROI for Business
  • Mashable Post… Jul 31, 2008 … Here are a few ways to consider measuring social media ROI for your business.
• How non-profits can use social media
  • Beth's Blog: Jan 28, 2008 … He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach. …
• The ROI of Social Media
  • nten.org I will kick off the session with a brief overview, and Justin Perkins will share specific techniques and tools like the Social Media ROI Calculator. …
• Social Media Networking and ROI: How to Maximize Value and Minimize Cost
  • Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something …
• PR 2.0: Engage or Die! ROI vs. ROP in Social Media
  • In this case the “I” in ROI becomes much smaller than previously factored. And, while we’re at it, ROI for social media, should be measured in terms of “ROP …
• Social Media ROI
  • The ROI of social media (and digital marketing in general) is a topic we’ve been tossing around SMG a ton lately, as has the media in a number of recent articles. I’m going to keep this post focussed narrowly on the ROI debate around social media and interactive campaigns, rather than enterprise use of social media….