Social Media & Social Marketing ROI

Internal Resources

External Resources

  • Measuring the ROI from social marketing
    • pronetadvertising Feb 5, 2007 … In most cases, the decisions that businesses make are based on the return on investment (ROI) they provide.
  • How to Measure Social Media ROI for Business
    • Mashable Post… Jul 31, 2008 … Here are a few ways to consider measuring social media ROI for your business.
  • How non-profits can use social media
    • Beth's Blog: Jan 28, 2008 … He tweeted this morning about some quick reflections on social media ROI: To know ROI of social media compare to paper base outreach. …
  • The ROI of Social Media
    • I will kick off the session with a brief overview, and Justin Perkins will share specific techniques and tools like the Social Media ROI Calculator. …
  • Social Media Networking and ROI: How to Maximize Value and Minimize Cost
    • Return on Investment (ROI) is a simple concept: You set aside something of your own, be it time or money and expend it with the hope of getting something …
  • PR 2.0: Engage or Die! ROI vs. ROP in Social Media
    • In this case the “I” in ROI becomes much smaller than previously factored. And, while we’re at it, ROI for social media, should be measured in terms of “ROP …
  • Social Media ROI
    • The ROI of social media (and digital marketing in general) is a topic we’ve been tossing around SMG a ton lately, as has the media in a number of recent articles. I’m going to keep this post focussed narrowly on the ROI debate around social media and interactive campaigns, rather than enterprise use of social media….
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