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Company Overview
We keep you connected to the people you know and care about.
The Plaxo Crew


We started with a different kind of address book, one that leverages the power of the network effect to stay up-to-date. We securely host address books for more than 40 million people (and growing rapidly).

And now, we're bringing those address books to life with "Pulse," a new way to enrich your connection with the people in your life. Pulse is a bit like some social networks you've heard of, but it's different in several key ways…

First, Pulse is not a place to see how many online "friends" you can collect. It’s meant to be a better way for you to stay in touch with the people you actually know and care about — your family, your real-world friends, and the people you know from business. Pulse makes it easy for you to see what they’re creating and sharing online — their blogs, the photos they’re uploading, their restaurant reviews, and so much more.

Second, Pulse is not a "walled garden." It’s a dashboard for seeing what the people you know are creating and sharing all over the open web. You can hook your Pulse account up to all the places where you create or share stuff (your blog, Flickr, Twitter, Yelp, and more than 30 other sites).

But "open" does not mean "public." With Plaxo, you have fine-grained control over what you share with whom, whether that’s your contact info — or your photos from last weekend. Our privacy policy is one of the strongest out there, and we are full supporters of the Bill of Rights for Users of the Social Web.

We are dedicated to the notion that your address book, your friends list, and your content belong to you, not to us. We make it easy for you to take them with you wherever you go and to use them with an ever-expanding array of sites, applications, and devices.

And just recently, we became a subsidiary of Comcast Interactive Media, with a plan to have Pulse become central to creating a unified "Social Media" experience across the Web and TV (and more). Plaxo remains an independent operation in Silicon Valley, serving our worldwide customer base. To learn more, read the announcement blogpost.

Plaxo is an online address book and social networking service founded by Napster co-founder Sean Parker, Minh Nguyen and two Stanford engineering students, Todd Masonis and Cameron Ring. Plaxo, based in Mountain View, California, is currently privately held and supported by venture capital including funds from Sequoia Capital [1]. On May 14, 2008, Plaxo reported it had signed an agreement to be acquired by Comcast[2]. Plaxo did not disclose the terms of the deal[3]. In May 2008, the website reported 20 million users. [4]

Plaxo provides automatic updating of contact information. Users and their contacts store their information on Plaxo's servers. When this information is edited by the user, the changes appear in the address books of all those who listed the account changer in their own books. Once contacts are stored in the central location, it is possible to list connections between contacts and access the address book from anywhere.

A Plaxo plug-in supports major address books including Outlook/Outlook Express, Mozilla Thunderbird, and Mac OS X's Address Book, though other ones can be supported through an application programming interface. Additionally, Plaxo can also be maintained through an online version.

* 1 Partnerships
o 1.1 AOL
o 1.2 Comcast
* 2 Criticism
* 3 Plaxo 3.0
* 4 Plaxo Pulse
* 5 References
* 6 External links

[edit] Partnerships

[edit] AOL

On July 7, 2005, Plaxo announced it had struck a deal with America Online to integrate its contact management service with its AOL and AOL Instant Messenger products. [5]

[edit] Comcast

On May 7, 2007, Comcast announced[6] that it had partnered with Plaxo in the launch of its universal communications service, SmartZone.

[edit] Criticism

Plaxo received criticism from technology journalist David Coursey, who was upset about receiving a number of requests from Plaxo users to update their contact information, and who wondered how the company was planning to make money from a free service that collects personal contact and network information.[7] However after "changes at Plaxo and discussions with the company's remaining co-founders", Coursey reversed his stance[8]. Plaxo also responded to these issues in a section of their website[9].

[edit] Plaxo 3.0

On June 24, 2007 Plaxo announced the public beta of a major new version of its service, called Plaxo 3.0. The service emphasizes "automated, multi-way sync." [10] [11]

[edit] Plaxo Pulse

On August 4, 2007 Plaxo announced the public beta of a social networking service called Plaxo Pulse.[12] The service enables sharing of content from multiple different sources across the social web, including blogs, photos, social networking services, rating services, and others. Users can selectively share and view content according to either pre-determined categories (e.g. friends, family, business network) or customized groups. Plaxo Pulse was the first site to feature a working version of an OpenSocial container.[13]

[edit] References

1. ^ "Sequoia Capital funds Plaxo".
2. ^ Plaxo (May 14, 2008). "Plaxo's announcement of the agreement to be acquired by Comcast". Press Release.
3. ^ Plaxo. "Q&A about Comcast's acquisition of Plaxo". Q&A.
4. ^ Plaxo (May 22, 2008). "The Plaxo Directory Is Now Live". Press Release.
5. ^ Plaxo (July 6, 2005). "America Online Inc. and Plaxo Inc. form agreement to help AOL members and AIM users better manage contact information". Press Release.
6. ^ Comcast (May 7, 2007). "Comcast Announces Plans to Launch Interactive SmartZone(TM) Communications Center". Press Release.
7. ^ David Coursey (December 8, 2003). "Why my address book is spamming you". ZDNet AnchorDesk.
8. ^ David Coursey (September 9, 2004). "Plaxo Reconsidered". eWeek.
9. ^ Stacy Martin. "Your Privacy and Security at Plaxo". Plaxo.
10. ^ Plaxo (June 24, 2007). "Introducing an All-New Plaxo". Blog.
11. ^ Eric Auchard (June 25, 2007). "Plaxo turns address books into Web social networks". Reuters.
12. ^ Plaxo (August 5, 2007). "Oh geez, not ANOTHER social network…". Blog.
13. ^ TechCrunch (November 2, 2007). "Plaxo Implements OpenSocial, Ning Goes Live Friday Night". Blog.

[edit] External links

* Plaxo
* Plaxo corporate blog

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