Mobile Markets Asia

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Mobile Markets Asia

Introduction to Mobile Markets, Asia

Reported as the most dynamic wireless market in the world, the Asia Pacific has experienced tremendous growth in the past decade, with mobile telephony mainly responsible for this surge. Twelve key country markets in the Asia/Pacific region emerged as a powerhouse during the past five years. Service providers in mature markets such as Japan and South Korea have to find ways to keep their businesses viable against declining service prices and a nominal increase in subscribers. Profitability of new-generation wireless networks is demonstrated whereas the introduction of 3G services received credible ROI. Value-added services have become a new competition point and a potentially profitable revenue source among the highly sophisticated markets with the most developed technologies such as Japan and South Korea, and markets with the highest penetration rate in the world such as Hong Kong and Taiwan. The Asia/Pacific wireless services revenue (including Australia, China, Hong Kong, India, Indonesia, Japan, South Korea, Malaysia, Philippines, Singapore, Thailand, and Taiwan) is estimated at US$159.97 billion in 2005. It is expected that this market will continue to grow to US$242.42 billion by the end of 2010. Subscriber wise, there were 859.4 million mobile subscribers in the region in 2005 (inclusive of Central Asia), while 12 key country markets account for 89%, or 766.9 million subscribers.
[Market Research- Asia Wireless Annual Report 2006]

Asian Overview - COMM 215 Working Pages

LT Economic Risk: Based on BMI Country Risk Service Long Term economic risk rating

LT Political Risk: Based on BMI Country Risk Service Long Term political risk rating

Telecom Market Maturity: Based on existing levels of telecommunications service penetration

Telecoms Growth Potential: Based on BMI forecasts for sector growth 2007-11

Competitive Environment: Based on BMI assessment of the level of competition in a given market; the degree of FDI permitted; and plans for future liberalisation

Licensing & Regulation: Based on BMI assessment of the extent to which regulation is developed in a given country, and the extent to which regulators (both government ministries and quasi-independent bodies) directly intervene in the telecoms industry

Composite Score: Unweighted total of preceding six scores

Regional Rank: Highest composite score = most attractive telecoms sector environment within the Asia Pacific region; lowest composite score = least attractive.

Asian Overview - COMM 215 Working Pages

Tables Adapted from:
(Q2 2007). Taiwan Telecommunications Report. London: Business Monitor International Ltd.

Because some of the figures are based on the country's currency, to have a consistent overview amongst the data and other countries, the currency exchange rate overview to convert to USD as of 30th May, 2008 is as follows:

Asia Currency Exchange Rate Overview

Porter's 5 Forces
A Porter's 5 Forces diagram of the overall Asian Mobile Phone Market was researched and presented by Research House Datamonitor. Please click here to view. The diagram rates several key areas for interested parties to take note of with regards to the Asian Mobile Market.

Countries Under Study:
Currently, six countries have been studied, namely:

* China
* Singapore
* Malaysia
* Taiwan
* Thailand
* South Korea

A brief introduction into the Mobile Market Landscape of each country is given below. For further details, please follow the link given. The links will lead to a detailed analysis of the past present and industry forecasts of the mobile market scenario in each country. In general, each report follows an overall format as follows:

Mobile Markets Asia - Social Media and PR across Asia

It must be noted that the structure was maintained to the maximum possible extent. Since the data was collected from several sources, it was difficult to strictly adhere to the structure.

Surprisingly, there was not much heat in the blogosphere concerning Mobile Markets in Asia. Not many podcasts were found too. Some blogs and podcasts that could be located were not very relevant to the matter discussed. As a result, several databases were used to gather the required information. Since it was not possible to put up every single detail on this wiki, sources are mentioned wherever required. At the end of each page, a short bibliography of references is also given in APA format. For further details on the topics, please visit the databases.



From being a nation with virtually no connectivity, China is today the world’s largest market for both fixed-line and mobile telephony: a surprisingly large proportion of the population can now talk on the telephone, send text messages and even while away time in Internet chat rooms. Never before has a country added so many telephone subscribers in so short a time, or raised its teledensity so rapidly. With millions of new subscribers every month, the mobile-phone market in China is one where the otherwise fantastical promise of millions of consumers is actually coming good. Together, mobile and fixed-line subscriptions have grown from just over one subscription for every ten people to more than one in two in the past five years alone.

Currently, the Chinese mobile market is growing rapidly and the annual growth rate is expected to reach 9.07% after 2006. Based on this growth trend, ROA Group estimates that 711.6 million Chinese people, which is 52.5% of the total population, will subscribe to mobile communications service by 2010. The Capex of the Chinese mobile market is forecast to reach 108.55billion RMB in 2006 and 127.45billion RMB by 2010.

For a detailed report please click here



After a period in which the Singapore mobile market was looking to have saturated, it has found more growth momentum and by late 2006 it had surpassed 100% penetration. After the market added 13% to the customer base in 2002, the growth in the following year slowed to around 7% on what at the time was looking to be close to a mature market with 85% penetration.

However, despite being considered a mature market, the mobile market has continued to remain centre stage. Much interest has been on Singapore’s preparation for, and launch of, 3G services. Following a period of hesitancy in the market about the potential of next generation mobile services, the service got off to a slow start. But there was subsequently a strong upsurge in demand, helped by the wider availability of more affordable, high feature handsets. By end-2006, there were 685,000 3G subscribers signed up. Then, in the first quarter of 2007, the 3G subscriber base expanded by a huge 50% to reach just over one million.

For a detailed report please click here

[ISI Emerging Markets- Malaysia: Telecom and Technology Forecasts]

In line with market trends in most economies, demand for telecommunications services in Malaysia is expected to continue to expand over the next five years. Malaysia has a relatively well-developed telecoms infrastructure. Although the market for mobile phones will reach saturation by the middle of the forecast period—the penetration rate for mobile-phone subscriptions is forecast to surpass 100% of the population in 2010—demand will be supported by upgrades.

Malaysia plans to turn itself into a knowledge-based society by 2020. Some steps have been taken to achieve this aim, but many aspects of the necessary groundwork are still lacking. The shortage of qualified manpower is likely to be the most serious obstacle to it achieving this objective.

For a detailed report please click here

[ISI Emerging Markets-Taiwan: Telecom and Technology Forecasts]
[Ericsson. (2006, Oct 26). Taiwan 3G on the Move. Retrieved May` 17, 2008, from]

The mobile phone has been a phenomenal success in Taiwan. It is the perfect communication tool for people who are always on the move. With the extensively widespread launch of 3G networks, mobile data usage is also starting to gather pace. Taiwan now boasts an extremely tech-savvy population, with sky high penetration rates.

Taiwan’s mobile market has been a remarkable phenomenon. By early 2002, the country had reached the milestone of one mobile service for every person on the island. This meant that it had the highest penetration of any mobile market in the world at the time. After peaking at a penetration of 114% in late 2003, the market declined in 2004/05; by 2008, penetration was sitting at around 105%. Four of the country’s mobile operators, having been awarded 3G licences, were moving the market into a new development phase in 2006/07.

Taiwan is reflecting a saturated mobile market. Coupled with a slow growing population (0.5% annually) growth for the mobile market is limited and mature. The market is dominated by 3 major telco companies. New entrants such as Vibo and APPW (focusing solely on 3G services) are struggling to make their 3G services profitable and are finding it hard to make headway.

For a detailed report please click here

[BMI Taiwan Telecommunications Report Q2 2007]

Thailand’s telecommunications industry has had a troubled time in recent years, owing to delays in establishing a new regulatory environment. However, the National Telecommunications Commission (NTC, the industry regulator) is now making progress in issuing new licences and implementing new rules and regulations, and the industry will be in much better shape in the latter part of the forecast. There are still some major hurdles to jump, though, not least that of awarding spectrum rights and issuing new licences for third-generation (3G) mobile-telephony services, which allow mobile phones to connect to the Internet, as well as to send and to receive e-mail.

Despite a degree of uncertainty over the future shape of the industry, demand for telecoms services remains strong, and the leading players continue to plan ahead, particularly in the mobile-phone sector. Although the period of rapid growth in mobile-phone subscriber numbers, largely reflecting the inadequacy of the fixed-line network in Thailand, has seemingly tailed off, the penetration rate will continue to rise, reaching around 85% in 2012, up from around 61% in 2006. Thailand's mobile penetration rate will therefore remain ahead of the Philippines and Indonesia but behind Malaysia and Singapore.

For a detailed report please click here

[BMI South Korea Telecommunications Report Q2 2007]

South Korea’s mobile sector started the year strongly with 1.586 mn net additions. This led to 41.783 mn mobile subscribers by the end of March 2007. The market had expanded very rapidly, with much of this growth being derived from the 3G sector. This is very much like the trend that is experienced in the Japanese mobile market. To further substantiate this result, the 3G mobile operators, KTF and SK Telecom, announced their combined 3G subscriber base of 16.575mn. This number has increased by 26.8%. Despite such optimistic results, it is observed that 3G as a percentage of the total mobile subscriber population had little change between YE06 and Q107, remaining at 40%.

The mobile market is currently experiencing saturation and in order to ensure continued future growth, the country has to come up with next-generation network technologies. This, incidentally, is the main focus of the telecompanies. Government support should also be strengthened in South Korea, so as to be able to sustain growth in the country.

For a detailed report please click here

Latest page update: made by clara.kong.2005 , May 30 2008, 6:58 AM EDT (about this update About This Update clara.kong.2005 Edited by clara.kong.2005

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premanjali Mobile Markets 1 Jun 17 2008, 6:36 PM EDT by timothion


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Can the mobile markets team send the design team 3 pictures of their choice (like the internet filtering team) so that we can make a cover page to standardize the wiki?
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