area/code

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About

area/code makes cross-media
games and entertainment.

Area/code takes advantage of today's environment of pervasive technologies and overlapping media to create new kinds of entertainment.

Games and media define imaginary spaces that we enter into and explore. Area/code highlights the connections between these imaginary spaces and the world around them.

These connections can take many forms:

* urban environments transformed into
spaces for public play

* online games that respond to
broadcast TV in real time

* simulated characters and virtual worlds
that occupy real-world geography

* game events driven by real-world data

* situated media that corresponds to
specific locations and contexts

Area/code works with advertising agencies, media firms, networks, universities, and large consumer brands. Clients include: Nike, Disney Imagineering, CBS, Nokia, MTV, The Discovery Channel, A&E, The History Channel, JWT, Cramer-Krasselt, Deutsch, SS+K, and the Carnegie Institute / Girls Math and Science Project.

Projects have been awarded at the Clios, the One Show, OMMA and the Future of Marketing Summit. Area/code and its work have been covered in the Wall Street Journal, Creativity, The New York Times, Businessweek, The Chicago Tribune, MTV, Ad Age, and some of our favorite blogs including boingboing and PSFK.

The company was founded in early 2005 by Frank Lantz (bio) and Kevin Slavin (bio); it has an HQ in Manhattan at 36 E 12th St. 6th Floor. To contact us, click here .

Someday, we'll have enough time to build a fancy website. Here's what's kept us busy thus far.

We sometimes refer to the kind of games we make as Big Games. Here is the Big Games Manifesto. Here are some earlier Big Game projects that area/code folks have been part of…

Resources

Articles

External Links

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