Tracking And Analytics Tips

Sniki Wiki: Your Social Media Encyclopedia


  • If possible, monitor hourly as early action is crucial.
  • Create custom RSS feeds based on keyword searches:,,,,, MSN Spaces, Yahoo! News, Google News, MSN News and PubSub.

o Monitor This allows you to monitor a single keyword across 22 different search engine feeds at the same time.

  • Filter all feeds into one RSS Reader for easy and time-efficient monitoring options include:,, Google Reader or
  • Sign up for Google and Yahoo email alerts using your desired keywords ( and
  • Determine message boards/forums to track:,,,, iVillage, Yahoo Message Boards, MSN Money
  • Determine groups to track: Yahoo Groups, AOL Groups, MSN Groups, Google Groups.
  • Track changes on web pages via tools such as Copernic Tracker, Website Watcher and Monitor every page of your competitor’s web site and specific keywords on pages, etc.

o Also, a good tool for tracking posts to user groups, message boards, forums and blog comments.

Helpful Short Cuts for Online Reputation Management:

  • Create your own search engine at This is a great way to track sites that do not offer RSS feeds for keywords such as,,,, Better Business Bureau and
  • Use to search for tagged blog posts across multiple blog search engines.
  • Get a feel for stories that are creating “buzz” in the blogosphere via sites like and
  • Acquire an overview of blogger opinions (both negative and positive) via, a blog search engine that allows you to type any subject into its search box.
  • Learn about a specific blog’s traffic, credibility and popularity via, and
  • and show you the popularity and audience-reach for any entered blog URL. Use it to get a snapshot of the credibility of any blogger discussing your company.
  • Research backgrounds of bloggers, owners of forums and web site editors via domain name search tools such as and
  • Get creative with the classified search engine, Search for job listings in your industry, then subscribe to the RSS feed. You’ll get an early alert of all the job listings your competitors’ post. Now you’ll know which areas of their business are expanding or get clues about potential new products, based upon who they are hiring.
  • Not sure what keywords to track? Start entering your main “buzz” word at Google Suggest and see what’s most commonly searched. Or try Google Trends for the latest search query trends.
  • Want to know what the blogosphere is saying about the page you’re viewing? Use the Technorati Favelet bookmark to quickly view inbound links and posts according to Technorati. If you use Firefox, install the Blogger Web Comments extension to see what users of Google’s Blogger have to say about the page.
  • Need to know what news stories influenced your company’s stock price? The new Google Finance site let’s you analyze what stories appeared at any given stock price movement. Simply move the “slider”, located above the stock chart, and watch the stories on the right



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