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Tatango Makes Group SMS Speedy and Cheap (The Startup Review)

Editor’s Note: This post is part of an ongoing series at Mashable - The Startup Review, Sponsored by Sun Microsystems Startup Essentials. If you would like to have your startup considered for inclusion, please see the details here.


Company Name: Tatango

20-word Description: Tatango offers the simplest, most effective way for groups to communicate through their mobile phones.

CEO’s Pitch: As an all-in-one solution, Tatango allows any group to collect, manage and message all of their group members both from a computer and mobile phone. Tatango was born from the promise of giving groups the ability to stay connected anytime, anywhere. The Tatango service doesn’t require a special phone or its users to download software to use the service. The service is ad-supported and completely free, Tatango places 30-character text ads at the bottom of group messages, costing you no more than a standard text message to receive a group alert.
Tatango is the redesign of networkText, a website that grew to over 400,000 users and 17 million text messages in the course of a few months after their launch.

(Note: We’ve got 200 invites. Link at bottom.)

Mashable’s Take: For a segment of the mobile phone market, text messaging has been replaced with a concoction of mobile Web access and mobile blogging. Which makes sense for heavy users, particularly those who prefer to spread word out to a relatively large group of people without having to spend a lot of cash for each outgoing message. That said, SMS is still a preferred system for many mobile phone owners. And that’s where Tatango comes in.

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