South by Southwest (SXSW)

03.09 area/code represents at SXSW's Pervasive Electronic Games discussion, moderated by Julian Bleecker, along with Aaron Meyers from Mobzombies.

South by Southwest (SXSW) is a set of interactive, film, and music festivals and conferences that take place every spring in Austin, Texas. Originating as the Austin Battle of the Bands, SXSW officially began in 1987 and is centered on the downtown Austin Convention Center. Each of the three parts run relatively independently, with different start and end dates.

SXSW is one of the largest music festivals in the United States, with more than 1,400 performers playing dozens of venues around Austin over four days, in March. Though it is an industry-based event, SXSW Music links locally with events such as the annual Austin Music Awards show. SXSW is the highest money-making public event for the Austin economy, bringing in more revenue than the Austin City Limits Music Festival or the Texas Longhorn home games.[1]

In 1994, SXSW added film and interactive conferences. SXSW Film has become one of the world's premiere film festivals, focusing on new directing talent. Similarly, SXSW Interactive has attracted a strong following among web creators and entrepreneurs.

SXSW has spawned other festival such as North by Northeast (NXNE), an annual three-day live music festival and music conference in Toronto, held the second weekend in June.

SXSW also offers a free musical sampler each year, distributed through BitTorrent. This has grown from the inclusion of 775 MP3 tracks in 2005 to 941 in 2006.[2]

SXSW 2007

The 2007 music festival included performances by The Stooges, Spoon, Kings of Leon, Donovan, The Buzzcocks, Fratellis, Bloc Party, Straylight Run, The Black Angels, The Bravery, Hawthorne Heights, Armor for Sleep, Jack's Mannequin, Amy Winehouse, Badly Drawn Boy, Against Me!, This Is Me Smiling, Jandek, Kava Kava, The Horrors, The Sword, The Briefs, Lily Allen, Bobby Lounge, The Early Years, The Stitches, Austin TV, Circa Survive, Eisley, Gallows, Razorlight, Get Cape. Wear Cape. Fly., Ozomatli, Die! Die! Die!, Maritime, Russian Circles, Dustin Kensrue, Moros Eros, Albert Hammond, Jr., Bob Mould, Far-Less, Powell St. John, Tally Hall, Tub Ring, The Cinematics, Sparklehorse, Best Fwends, The Wombats, WinterKids and Cold War Kids. Conference speakers included David Byrne (of the Talking Heads) and Pete Townshend (of The Who).[3] The festival took place from March 14 to 18, and more than 1,400 acts performed. One of the top film premieres this year was the highly anticipated Elvis and Anabelle starring Blake Lively and Max Minghella.

[edit] SXSW 2008

The 2008 music festival included performances by 17 Hippies, Kaki King, Ash Grunwald, Steer Clear, Hotstop, Story Of The Year, Delorentos, Elevation, Ben Harper, Billy Bragg, Your Vegas, White Light Riot, Monte Negro, Kimya Dawson, Dandi Wind, The Lemonheads, Hanson, She & Him, Kaddisfly, The Cool Kids, The Parlor Mob, The Black Keys, Paul Kelly Plushgun and X. Conference speakers included Stu Cook (of Creedence Clearwater Revival) and Trachtenburg Family Slideshow Players.[4]

[edit] SXSW 2009

The 2009 festival will be held March 13-22. Band and event line-up is yet to be announced.

[edit] References

1. ^ Collier, Kiah (2007-03-19). "Austin's financial windfall from South by Southwest larger than last year". Daily Texan. Retrieved on 2008-07-30.
2. ^ Hewgill, Greg. "SXSW showcasing music torrents". Retrieved on 2008-07-30.
3. ^ "David Byrne announced as South by Southwest interviewee". (2007-01-09). Retrieved on 2007-01-09.
4. ^ "2008 Music Panels Schedule". Southwest, Inc.. Retrieved on 2008-06-09.

[edit] External links

  • South by Southwest website

o Interactive SXSW
o Film at SXSW
o Music at SXSW

South by Southwest

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SXSW Interactive: March 13-17, 2009

The Brightest Minds in Emerging Technology

SXSW Interactive The SXSW Interactive Festival features five days of exciting panel content and amazing parties. Attracting digital creatives as well as visionary technology entrepreneurs, the event celebrates the best minds and the brightest personalities of emerging technology. Whether you are a hard-core geek, a dedicated content creator, a new media entrepreneur, or just someone who likes being around an extremely creative community, SXSW Interactive is for you!

* Find out more about the 2009 SXSW Interactive Festival by reading the Frequently Asked Questions page
* Enter your latest work in the 12th Annual SXSW Web Awards Competition
* Be a player at ScreenBurn at SXSW, the component of the event that focuses on video games
* Prepare to vote for your favorite panel proposals on Friday, August 8

The Latest Bits & Bytes: A SXSW Interactive Blog »

Christy Brewer Picks Up Free 2009 Badge via August Listserve

tiffani-jones.jpg Our congratulations go to Christy Brewer of Austin, who won a free registration to SXSW 2009 by correctly answering the trivia question in the August listserve. Currently an interactive account director at T3 where she has served as strategic account lead on interactive campaigns for clients such as Marriott and Dell, Brewer told us that her favorite member of the Blue Flavor design team is Tiffani Jones (pictured). Why we do we care so much about Blue Flavor? Because this is the Seattle-based firm that revised the architecture for the all new SXSW website.

For your chance to win a free registration to the 2009 event, sign up here to subscribe to the SXSW Interactive listserve. The next edition of this information-packed monthly newsletter is scheduled to go out the week of September 1.

Blue Flavor's Tiffani Jones pictured above.

Posted 08/13/08 by hugh in

* Bits & Bytes

Entries for the 2009 Web Awards Are Now Being Accepted!

Web Awards CeremonyThink your website is what's happening? If your site was launched or redesigned in 2008, then enter it in the 2009 SXSW Interactive Web Awards. Websites can be entered in a variety of categories from Activism to Technical Achievement.

To find out all you need to know about the 2009 Web Awards Ceremony, including when it takes place (March 15, 2009) and how much it costs to enter your site ($10 before October 17), check out the Web Awards section of the SXSW Interactive site.

Missed the 2008 Web Awards? Check out the finalists and winners from last year's competition. You can also listen to the podcast of the 2008 ceremony to relive the fun with emcee Eugene Mirman and The Ninja from Ask A Ninja.
Posted 08/11/08 by andrew in

* Interactive News

Panel Picker Voting Application is Now Live!

SXSW Interactive Panel Picker Can we have a drum roll please — the selection process for the 2009 SXSW Interactive Festival Programming has begun!

Click here to access the Panel Picker voting application. To comment and to vote, you will need to create an account (a very simple task which takes all of about two minutes). Creating an account does not sign you up for any kind of e-mail list — it just establishes a unique login ID that lets you experience the full functionality of this remarkable interface.

One of the most amazing aspects of the Panel Picker is that it provides an intriguing snapshot of the current state of the new media industry. Recession, what recession? For 2009, we received 176 submissions in the "Business / Entrepreneurial" category. In fact, the only category which received more submissions was "Advertising / Marketing" at 185. These numbers reaffirm how important a role emerging technology now plays in the commerce of our day-to-day lives.

What is the most common cross-category theme amongst 2009 submissions? That would definitely be "social" — as is social media and social networks and social software and social systems. The number of proposals that reference this buzzword in one form or another indicate that (for better or for worse) we are still at the tip of the iceberg of this trend.

But, enough of our dime-store analysis of all this data! Much better for you to play with the Panel Picker and come up with your own conclusions about which proposals are hot and what ones are not. Please be sure to leave comments on the ideas you like — as well as the ones you don't. As always, your opinions are incredibly valuable to the growth and continued improvement of SXSW.

Last but not least, many many thanks to the incredible Lindsey Simon for developing the Panel Picker voting application.
Posted 08/08/08 by hugh in

* Interactive News

Get a Job: door64 Career Fair This Thursday

door64 Austin-area geeks looking for new employment opportunities should head to the door64 High-Tech Career Fair and Networking Night, which is scheduled Thursday, August 7 from 3:00-9:00 pm at the Monarch Event Center (6406 North IH-35, Suite 3100).

During the afternoon portion of this event, company representatives will be on hand to speak about employment opportunities with tech job seekers. When evening comes, the confab transforms itself into a full-on networking party where tech professionals meet up for great food, drinks, and door prizes while networking in a fun, social environment.

Whether you are looking for a completely new career or just another drink, both portions of the event are free. RSVP here to attend.
Posted 08/06/08 by tammy in

* Around Town

Take Advantage of the Lowest Marketing Rates of the Year

Interactive / Film Trade Show Now through September 26, you can receive 20% off the listed rates for exhibiting in the Interactive / Film Trade Show, advertising in the Registrant Directory and SXSWorld Magazine as well as getting your cool swag into the Interactive Big Bag.

Be among the trend-setting companies with a presence at SXSW Interactive! Secure your spot early by contacting Katie King today.
Posted 08/06/08 by katie in

* Interactive Marketing

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