Social Media Optimization

What is Social Media Optimization?

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.

[edit] Origins

Rohit Bhargava was credited with inventing the term SMO.[1] His original five rules for conducting Social Media Optimization are: [2]

1. Increase your linkability
2. Make tagging and bookmarking easy
3. Reward inbound links
4. Help your content travel
5. Encourage the mashup
6. Get communities connected

[edit] See also

* Customer engagement
* Search engine marketing
* Wikipedia:Search engine optimization - An essay about SEO's and SEM's participating in Wikipedia.
* Landing page optimization
* Online Identity Management

[edit] References

1. ^ Danny Sullivan (August 29, 2006). "Social Media Optimization: It's Like SEO, For Social Sites". Retrieved on 2007-09-06.
2. ^ Rohit Bhargava (August 10, 2006). "5 Rules of Social Media Optimization (SMO)". Retrieved on 2007-09-06.

Retrieved from ""
Categories: Internet advertising and promotion | Internet marketing | Internet terminology | Search engine optimization
Hidden categories: Articles to be expanded since June 2007 | All articles to be expanded

* Article
* Discussion
* Edit this page
* History

Personal tools

* Log in / create account


* Main page
* Contents
* Featured content
* Current events
* Random article



* About Wikipedia
* Community portal
* Recent changes
* Contact Wikipedia
* Donate to Wikipedia
* Help


* What links here
* Related changes
* Upload file
* Special pages
* Printable version
* Permanent link
* Cite this page


* Česky
* Deutsch
* 한국어
* Nederlands
* Русский

Powered by MediaWiki
Wikimedia Foundation

* This page was last modified on 2 August 2008, at 15:39.
* All text is available under the terms of the GNU Free Documentation License. (See Copyrights for details.)
Wikipedia® is a registered trademark of the Wikimedia Foundation, Inc., a U.S. registered 501(c)(3) tax-deductible nonprofit charity.
* Privacy policy
* About Wikipedia
* Disclaimers

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License