Risdall Reputation Management

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Engagement & Reputation Management:

Engagement and Reputation Management allows us to join the conversation through:

* Community building
* Blog creation and management
* Blogger outreach and relations
* Conversation targeting
* Outreach: email marketing, SMS, RSS, podcasts, online video
* Social application development
* Social media press releases
* Social media mining for key influencers and brand sentiment
* Social signaling & bookmarking (digg, del.icio.us, stumbleupon, tagging)
* Leveraging existing networks (Facebook, MySpace, Twitter, Linkedin, YouTube, flickr, and niche communities)
* Seeding communities of passionate supporters for:
o Word of mouth campaigns
o Test marketing and advertising concepts/positioning
o Test receptivity and feedback to product ideas, new applications, and/or product line extensions



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