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Lulu Provides Authors with Direct Marketing and Promotion Opportunities
Lulu, the self-publishing platform for authors, has teamed up with book lover social network weRead to offer even more direct marketing and promotion opportunities for Lulu users. As weRead operates as a social networking and recommendation tool for readers, it’s a great target for authors looking to leverage Web-based platforms to spread the word about their work.
weread-logoLulu has been working hard to ensure an easier self-publishing tool for its users, and that has led to a number of partnerships with services like Scribd to utilize its iPaper options, and now weRead, for extended marketing opportunities for its authors. As weRead allows its members to compare, rate and recommend nearly every book in print, the partnership with Lulu allows Lulu’s users to present their work within an established community of avid and well-read members.
It also presents an online alternative to some of the offline options that have arisen in the past year or so, including initiatives from larger book publishers and sellers, such as Barnes and Noble and Borders, which give self-publishing authors a chance to have their work on the shelves of a physical bookstore. Lulu remains free for self-publishing authors, and its partnership with weRead won’t cost anything extra either, so from a cost perspective such partnerships between Lulu, weRead and others could become quite viable to authors around the world.
Lulu eliminates traditional entry barriers to publishing, and enables content creators and owners – authors and educators, videographers and musicians, businesses and nonprofits, professionals and…More»
Lulu eliminates traditional entry barriers to publishing, and enables content creators and owners – authors and educators, videographers and musicians, businesses and nonprofits, professionals and amateurs – to bring their work directly to their audience. First, they use Lulu’s tools to format their digital content. Then they take advantage of Lulu’s dedicated marketplace, custom storefronts and advanced listing and distribution services to make their books, videos, CDs, DVDs, calendars, reports and more available to as many, or as few, people around the world as they like, earning 80% of all creator revenue, of which millions of dollars has already been paid out.«Less
Competitors:
* Blurb,
* WEbook
News: 6 new articles since 07/08/2008
Lulu Company Profile
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weRead company profile provided by TradeVibes
weRead is a community for book lovers. Whether you love classics or popular fiction; whether you love Dickens or Dan Brown; is a place where you can find others who share your reading tastes and…More»
External Link
- Lulu: http://www.lulu.com/
- weRead: http://weread.com/