hong kong traditional media

Sniki Wiki: your social networking, social marketing, and social media tracking wiki.

Sniki Wiki> Social Media > categories >

Hong Kong: Traditional Media

Total Advertising Spending on the Rise

Known as the advertising capital of the world, Hong Kong has the highest per capita spending on advertising. According to ACNielsen, total advertising spending in 2006 was a staggering US$7 billion, an 8% rise over 2005. This growth trend has continued since 1999 and has only picked up in recent years.

Hong Kong - Social Media and PR across Asia

Online Advertising still Small

Online advertising however, still forms only a small portion of overall advertising. In May/Jun 2007, total online spending was only $15 million. No figures are even available for social media. According to Irene Loh, Director of Digital at Zenith Optimedia, a company that is a leader in advertising research, “most online advertising is still done through banners on discussion forums and blogs” and the use of social media by businesses is still only “past infancy”.

Hong Kong - Social Media and PR across Asia


Internet advertising is included under 'others' and advertising expenditures in that area have increased significantly.

Online Advertisments Highly Segmented

Top 10 advertisers in May:
Hong Kong - Social Media and PR across Asia

Online spending is highly segmented with over 22% coming from didactic institutions—Unisoft is an example. An explanation is probably the extremely high proportion of students who are online.

The mode of advertising by both the top two firms is consistent—both used banners. The difference however, was the websites used. Unisoft chose three local websites while Citigroup used a mix of 13 different websites. This is probably due to the segmented nature of visitors. (See section on Cultural Issues—Language.)

Hong Kong: Traditional Media - Social Media and PR across Asia

Latest page update: made by yixiaohere , May 27 2008, 12:25 PM EDT (about this update About This Update yixiaohere Edited by yixiaohere

//view changes
- complete history)
Keyword tags: hong kong
More Info: links to this page
Bookmark: Del.icio.us StumbleUpon Facebook

* Start thread


There are no threads for this page.
Start a New Thread as Reply as Anonymous (Get credit for your thread)
Subject: Please enter some text (at least 3 characters).
Please enter some text (at least 3 characters).
Keyword tags: One or more of your tags have exceeded the 30 character limit.
Note: You can enter up to [REMCHARS] additional characters.
Did you know you can edit the content of this page by clicking EasyEdit?
Related Content
(what's this?Related ContentThanks to keyword tags, links to related pages and threads are added to the bottom of your pages. Up to 15 links are shown, determined by matching tags and by how recently the content was updated; keeping the most current at the top. Share your feedback on Wetpaint Central.)
About Hong Kong Hong Kong: Acknowledgements Hong Kong: Business Issues
Hong Kong: Case Studies Hong Kong: Cultural Issues Hong Kong: Internet Landscape
Hong Kong: Interviews Hong Kong: Media Landscape Hong Kong: Mobile Landscape
Hong Kong: Social Media Hong Kong: Useful Links Welcome to Asia's Most Comprehensive Social Media Wiki//

Unless otherwise stated, the content of this page is licensed under Creative Commons Attribution-ShareAlike 3.0 License