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About Doritos Social Media Campaigns
Doritos (IPA: /dəˈriːɾoʊz/) is a brand of flavored tortilla chips produced since 1966 by the American food company Frito-Lay (a division of PepsiCo, Inc.). Doritos are sold in many countries worldwide in assorted flavors. The chips are made of ground corn, corn oil, and seasoning.
The brand's marketing campaigns have included many television commercials featuring Avery Schreiber, Jay Leno, and Ali Landry, as well as product placement in movies, such as Wayne's World and has also sponsored the presidential campaign of Stephen Colbert.
2007-2008 Online Marketing and Social Media for Doritos:
- Kina Grannis, Crash The Superbowl, YouTube/MySpace Music Video
- Doritos and MTV
- Unlock xBox
- Doritos: Adventurous new Flash website.
- Doritos: Snack Tech
- Doritos: Flavor Lab
Doritos: DO SOMETHING!
DoSomething.org powering offline action. Using the power of online to get teens to do good stuff offline…
Do Something believes you have the power to make a difference. It is our aim to inspire, support and celebrate a generation of doers: people who see the need to do something, believe in their ability to get it done, and then take action. At DoSomething.org we provide the tools and resources for you to convert your ideas and energy into positive action. Be part of a generation of doers.
Five guidelines we live by:
1. Believe in teenagers. Teenagers can lead today. We don't require adults.
2. Trust teenagers. We provide reliable, easy to access information and activation strategies, but teens decide for themselves what to do.
3. Celebrate teenagers. We think all measurable contributions from teens are valuable.
4. Respect teenagers. We understand that teenagers have diverse abilities and
constraints.
5. Value teenagers. Our programs and products are free. We're not after teens'
money; we want their passion, time and creativity.
Unique Social Marketing Strategies
Where have their campaigns gone REALLY well/badly?
Doritos UGC ad - the face of advertising budgets to come? —CustomCom
Doritos has a new TV ad that launched last night during this month's Euro 2008 football championship. The spot cost £6.50 to produce (minus labour costs we imagine) and was made by by Matt Bowron and John Addis, winners of a user-generated-content competition run by Doritos titled "You make it, we play it".
Once again it seems, companies are realising the power and appeal of consumer brand champions. But is this homemade homage stuff right for every brand?
Not according to one media buyer interviewed by the Guardian who says: "Some expensive ads made by big agencies are terrible so user-generated ads are not necessarily a bad idea but they probably only work with some clients. You probably wouldn't see it with, say, BMW which needs slick ads but non-glamour advertising for brands such as Pringles and Doritos might work if it is done well enough."
Yeah….how many people would watch non-professional coverage of a BMW? (try seven million on this YouTube segment).
About Doritos
Turn up the volume of your snacking with the amped-up spices, high-decibel cheese, and the awesome crunch of Doritos brand tortilla chips. The bold flavors like Doritos Nacho Cheese and Cool Ranch are the loudest tasting snacks on earth.
To visit the Doritos website, click here!
What happens when 48,000 people have good fun?
Something wonderful. You get an entire company with a focused vision. A company that takes pleasure in doing good things when it comes to snacking and the environment. You get a company called Frito-Lay.
For more than 75 years, we have enjoyed growing the best snacks on earth starting with simple, farm-grown ingredients. And we're protecting the good fun of tomorrow by making improvements in the ways we make our snacks to help reduce our impact on the environment.
As we move forward together, we will continue to enhance the nutritional attributes of our snacks and take further steps to be a better steward of the environment. And we will have good fun along the way.
Because that is what Frito-Lay is all about.
Frito-Lay is a business unit of PepsiCo. Visit www.pepsico.com to learn more about our parent company.
Being GREEN
To grow the best snacks on earth, we have to strive to help protect the earth. That's why, since 1999, we have reduced our use of water by 39%, natural gas by 30%, and electricity by 22% for each bag of snacks we make. We also have dedicated Green Teams at all of our manufacturing facilities who are focused on finding ways to optimize our operations and reduce our consumption of resources. And by making change to our overall facilities and fleet, we were able to prevent over 96 million pounds of CO2 emissions from reaching the atmosphere last year. Find out more.
While we are proud of these steps, we recognize that there is still much more to be done to preserve our environment. We will continue to partner with organizations, use cutting-edge technologies, and take inspiration from our employees who work every day to improve the way we operate.
Can a chip be healthier for the planet?
Find out how we make some of our
SUN CHIPS® Snacks with the help
of solar energy in Modesto, California.
Reuse and recycle
Meet Rich Lounsbury. He's part of an
innovative recyling program that
helps us save 5 million trees each year.
Common Questions: To Find the answers to these questions Click here.
Have questions about the ingredients in your favorite FritoLay snacks? Curious about the nutritional information of a particular product? Here you'll find answers to the most commonly asked questions, and discover everything you've ever wanted to know about the best snacks on earth.
MOST COMMON QUESTIONS
(view all)
Want to know which products do not contain porcine (pork) enzymes?
Want to know which products do not contain gluten?
Looking for a favorite Frito-Lay product?
Interested in submitting an idea to Frito-Lay?
Interested in a product or financial donation to your organization?
Are you a student looking for information about Frito-Lay for a project or paper?
Looking for employment at Frito-Lay?
Want to know where we are located and how to contact us?
CORPORATE INFORMATION
(view all)
Annual Report
Investor Information
NUTRITIONAL INFORMATION
(view all)
Nutritional Content
Ingredient Concerns(Allergies/Sensitivities)
Smart Spot Program
Sunflower Oil
Trans Fats
Kosher
PRODUCT INFORMATION
(view all)
Freshness Dating
Retailer Inquiries
Products
COMMUNITY INFORMATION
(view all)
Donation
Sponsorship
OTHER INQUIRIES
(view all)
Cracker Jack Prize Collecting
Who is Chester Cheetah?
Ideas & Suggestions
Revised: 06/01/07
Flavors:
- BAKED! DORITOS NACHO CHEESE® Flavored Tortilla Chips
- DORITOS Blazin' Buffalo & Ranch Flavored Tortilla Chips
- DORITOS Collisions Hot Wings and Blue Cheese Flavored Tortilla Chips
- DORITOS Collisions Zesty Taco and Chipotle Ranch Flavored Tortilla Chips
- DORITOS COOL RANCH® 100 Calorie Mini Bites Flavored Tortilla Chips
- DORITOS COOL RANCH® Flavored Tortilla Chips
- DORITOS Fiery Habanero Flavored Tortilla Chips
- DORITOS Light NACHO CHEESE® Flavored Tortilla Chips
- DORITOS NACHO CHEESE® 100 Calorie Mini Bites Flavored Tortilla Chips
- DORITOS NACHO CHEESE® Flavored Tortilla Chips
- DORITOS Poppin'Jalapeno Flavored Tortilla Chips
- DORITOS Reduced Fat Cool Ranch! Flavored Tortilla Chips
- DORITOS Reduced Fat NACHO CHEESE® Flavored Tortilla Chips
- DORITOS Salsa Verde Flavored Tortilla Chips
- DORITOS Sizzlin' Picante Flavored Tortilla Chips
- DORITOS Smokin' Cheddar BBQ Flavored Tortilla Chips
- DORITOS Spicy Nacho Flavored Tortilla Chips
- DORITOS Spicy Sweet Chili Flavored Tortilla Chips
- DORITOS Taco Flavored Tortilla Chips
- DORITOS Toasted Corn Tortilla Chips
- DORITOS® Nacho Cheese Flavored Tortilla Chips 6 Count Singles
- DORITOS® Nacho Cheese Flavored Tortilla Chips 12 Count Singles
Awards
Frito-Lay Recognition
Frito-Lay is proud of the recognition given to our Minority/Women Business Development program by the ethnic and women business communities.
2004
Corporation of the Year Award by the American Indian Chamber of Commerce of Texas
2003
Corporation of the Year Award by North Texas MED Week Committee
2002
Corporation of the Year Award from the Women's Business Council - Southwest
2001
Frito-Lay received the Sharing Success Award for "Best of the Decade Performance" in Minority and Women Business Development from Minority BusinessNews
2000
Sustaining member award from Greater Dallas Asian American Chamber of Commerce and the Pacesetter Award from Dallas Together Forum and Nominated for Corporation of the Year Award by the National Minority Supplier Development Council
1999
Corporation of the Year Award by the Dallas/Fort Worth Minority Business Development Council and the North Texas MED Week Committee. Advocate of the Year Award by the Dallas/Fort Worth Minority Business Development Council
1997
Corporation of the Year Award by the Greater Dallas Asian American Chamber of Commerce and Nominated for Corporation of the Year Award by the National Minority Supplier Development Council
1996
Corporation of the Year Award by both the North Texas MED Week Committee and the North Texas Women's Business Council and Nominated for Corporation of the Year Award by the National Minority Supplier Development Council
1995
Corporation of the Year Award by the Dallas/Fort Worth Minority Business Development Council
1989
Corporation of the Year Award by the National Minority Supplier Development Council and Award of Appreciation by the Small Business Administration
Frito-Lay Supplier Awards
This award is presented by Frito-Lay on the basis of an individual's ability to create a business and become a valuable supplier to Frito-Lay. This award is not given to the biggest supplier or the most visible minority company in Frito-Lay's supply base. It is given to someone who has accepted personal risk and created a high value added business that is fully competitive in our industry. Role models are individuals that we emulate because of their perseverance and personal strength.
2002
Recipient - Bi-State Packaging, Mr. Bob Ontiveros, CEO
2002
Recipient - Sage V Foods, Mr. Pete Vegas. President
1997
Recipient - Johnson Bryce, Inc. - Mr. Bob Johnson, President
Resources
Contact The Frito Lay company
U.S. Residents
Call Us:1-800-352-4477
Monday - Friday
9:00 A.M. to 4:30 P.M. Central Standard Time
Write To Us:Frito-Lay
P.O. Box 660634
Dallas, TX 75266-0634
Headquarters Main Number:972-334-7000
Canadian Residents
Call Us:1-800-376-2257
Monday - Friday
9:00 A.M. to 4:30 P.M. Central Standard Time
Write To Us:Frito Lay Canada
P.O. Box 40
Cambridge, ON N1R 5S9
Spanish/French
Para información en español sobre los productos de Frito-Lay, llame al 1-800-352-4477.
Pour des informations en Français sur les produits Frito-Lay, veuillez appeler le 1-800-376-2257.
Articles
CNN Blog post about superbowl commercial
- Search Engine Watch Blog Post: Doritos & Yahoo's Consumer Generated Super Bowl Commercial
- [www.calorie-count.com/calories/item/83655.html Calorie Count]
- Science Daily Blog Post: Doritos Makes History With World's First Extra Terrestrial Advertisement
- [www.cockeyed.com/inside/doritos/doritos.html Blog Post: How Much is in a bag? Just Enough to make you queezy]
External Links
